iStock Video'Lypse
iStock by Getty Images is the largest royalty-free stock agency in the world. Everyday it sells thousands of stock photos, videos and illustrations around the globe.
iStockphoto needed a smart package of custom designed materials for their top international video producers at their annual video conferences, the Video iStockalypse.
Day One's chief storyteller Gil took on the massive project of developing, designing and producing complete conference materials for each international event. The package included a program, ID badges, local maps, and detailed profiles of participants and the actors and sets involved. Promotional swag and branded T-shirts were also sourced and included.
The result? Surveys from the participants at three different conferences in Calgary, Berlin and New York indicated a high level of satisfaction and perceived value of the conference materials. Not only did the packages give a highly organized feel to the event, it elevated the iStockphoto brand and image to a world-class level for these growing events.
How do you design for the world's leading purveyor of stock images? Use world-class photography, bold illustrations, custom typographic treatments, and encase it in clean stark design.
Caper in Berlin - iStockphoto's video conference in Germany used bold graphic images to portray the retro film noire theme of the event.
iStockphoto's New York City video conference, Stock Verité was designed with an American colour theme and dramatic images of iconic NYC locations to highlight the epic event.