Canadian Tire
Canadian Tire was giving away a car. Not just any car, but a Dodge Challenger RT in bright orange. To capture the grand prize winner presentation on the coldest day of winter, we needed to rethink our approach. Shooting a live, fast event requires a highly competent team that can roll with the punches. There are no retakes for the people or the prize. Canadian Tire trusted us to deliver this critical piece of content.