Content for SEO
Gil Ngai
When you think of SEO, do you think of content marketing? You should.
Matt Cutts, head of Google's web spam team has repeatedly said that quality content is key to Google rankings, and Bing's Duane Forrester reminded marketers that "all SEO ranking signals revolve around content of some kind." High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).
Brafton's infographic, Why Content For SEO, explores how content is key to search engine visibility. Engaging content such as video dramatically affects your site traffic. It's time to think about what kind of content you have online and combining that with a social media strategy.